Give the client what they want.
Training is essential, after all, how could you be qualified without it? As with everything though, training is merely the foundation for the development of your skills. The competent hypnotherapist cultivates an attitude of continuous improvement, tweaking and honing of their techniques with clients.
After each session, ask yourself:
- How could that be adjusted to connect more powerfully with the client’s experience?
- How could it be sped up and still be just as effective?
- How can I best equip the client with techniques they can use in everyday life?
“My real education in hypnotherapy began after completing my training. That’s nothing against my tutors, far from it. It’s just that there is a great deal to be learnt after leaving the classroom.”
It’s about them, not you
Over the years, I have attended countless seminars, hypnotherapy training sessions, watched videos, played audio recordings and read many books (I have over 200 in my bookcase). As informative as all those have been, the most valuable education has come from the clients themselves. Through discussion, observation and listening, I can connect with their experiences and help them achieve their goals. It is through this process that I have learnt far more than any course or book could ever offer. This continuous interaction has led me to modify my approach, sometimes significantly, from how I was taught.
Use what works for your client
In ‘classic hypnotherapy’; the therapist induces trance, tells the subconscious mind what to do, and awakens the client with the expectation that a positive outcome has been achieved. I found the results from this approach somewhat haphazard. This was when I began incorporating several powerful techniques which allowed the client control over both the conscious and unconscious experiences to be prepared for any and every situation following the session. Typically, these included self-hypnosis, cognitive self-talk and some NLP (Neuro-Linguistic Programming) concepts that weren’t taken from hypnotherapy initially. We will cover these in the upcoming modules.
Listen to your client
Another vital thing I learned was making the initial consultation, and pre-hypnosis talk a continuous dialogue between the client and myself. Through listening, I can continuously adjust the session to ensure its effectiveness. This makes the session simpler for the client to deal with, faster, and allows a closer connection to their behaviour and goals.
When a situation arises where the client’s experiences say one thing, yet a hypnotherapy textbook says another, work with the client’s experience and not with what a book says should be happening.
In the teaching of music, a good teacher will point out the student’s strongest points and build on them to encourage confidence. Once that confidence is there, we can work on weaker points. The same can be applied with hypnotherapy; Focus on your strengths, then if your work has room for improvement, you can actively work on it. Examine sessions, techniques used, study the materials, sharpen the approach and practice until you improve.”
To successfully market your services, you must have excellent services to market. You will only get those services by listening to your client.